Sunday, August 20, 2017

MPT adds 8 million subscribers since July

MPT has sold more than 8 million SIMs in the seven months since Japanese telco KDDI and Sumitomo Corporation began a joint operations agreement in a bid to modernise the state-owned telco.

KDDI, which on May 12 released its financial report for the fiscal year ending March 2015, stated that launching operations in Myanmar had boosted revenues for its global services segment, with the segment’s operating revenues posted at 320.6 billion yen (US $2.7 billion) – up more than 20 percent over the year prior.

The company first officially entered Myanmar last July when it joined Sumitomo Corporation in setting up a subsidiary, KDDI Summit Global Myanmar (KSGM), to assist state-owned MPT in competing with then-forthcoming international telcos Ooredoo and Telenor.

Officials at the Japanese company told The Myanmar Times in a January interview that MPT’s penetration of the Myanmar market stood at 11 million active SIM cards, though hedged the figure could represent an inaccurate picture of its user base.

The company now claims MPT has sold more than 8 million SIMs since July, with “steady” sales growth anticipated in the future.

In its report, the Japanese firm said sales were propelled by fresh rate plans and data communications discounts rolled out over the year and launched to ensure customers could avail themselves of services at flexible rates.

In a May 12 presentation on its financial results, the company highlighted its new Swe Thahar plan for consumers launched in January, which began charging subscribers for data per megabyte rather than by amount of time online, as well as the debut of an MPT brand stand at Yangon’s international airport.