Sunday, August 20, 2017

Thai TV firm looks to crack Myanmar market

A Thailand-based company, Thai Com, revealed late last month that it plans to launch a television broadcasting service in Myanmar during this year, which will include local and international channels plus video on demand.

Mr Sukkasem Prathumthong, the country manager of the company, told The Myanmar Times on December 26 that the company was negotiating with the Ministry of Information for the introduction of the service, to be called ‘Digital Direct to Home’.

When the service is launched, Myanmar will be the third country in Southeast Asia to receive Thai Com’s service, after Thailand and Cambodia.

“In the first phase of the service, local channels – MRTV, MRTV3, MRTV 4 and MWD – will be aired but very soon, there will be other channels with Myanmar content and video on demand,” said Mr Prathumthong.

He said international free-to-air channels will also be included in the initial stage and international pay TV channels will be offered later. Moreover, personal video recorder capability (PVR), which allows viewers to record programs with timer, will also be part of the service, he added.

“The PVR system will let users record one program while they watch another,” he said, adding that the subscribers need to install satellite receivers to acquire the service, which will broadcast in the digital video broadcasting system.

“We will not sell directly to the public, but will handle the sales through our local partners. How much it will charge for the service will be decided by the Ministry of Information and local partners,” he said, adding that they will be likely to charge annual subscription fees, monthly fees and charges for video on demand.

Mr Prathumthong added that his company aimed to have about 50,000 subscribers in the first year of the launch of service and it plans to provide the service to about three million viewers within two years.